Last Updated: March 4, 2026
This Cookie Policy explains how Lottery Valley (“we,” “us,” or “our”) uses cookies, pixels, web beacons, tracking identifiers, and similar technologies (collectively, “cookies and similar technologies”) on our website located at https://www.lotteryvalley.com (the “Site”). This policy forms part of — and should be read together with — our Privacy Policy, which provides more information about our overall data practices.
By continuing to browse or use the Site, you consent to the placement and use of cookies and similar technologies as described in this policy (where consent is required). You can manage or withdraw your preferences at any time.
1. What Are Cookies and Similar Technologies?
Cookies are small text files that a website places on your device (computer, tablet, smartphone) to store information about your visit and preferences. Similar technologies include pixels/tags (tiny code or images that send data when loaded), local/shared storage, device fingerprints, and referral tracking identifiers.
These technologies allow the Site to recognize your device, remember choices, analyze usage, measure performance, and — in some cases — support marketing or affiliate attribution.
2. Types of Cookies and Technologies We Use
Strictly Necessary / Essential
These are required for the Site to function properly (e.g., remembering language preferences, maintaining login sessions, basic security features, load balancing). They do not require your consent and cannot be disabled without impairing core functionality.
Analytics and Performance
These help us understand how visitors interact with the Site, measure traffic, detect errors, and improve usability. Examples include:
- Google Analytics — aggregated usage statistics and traffic sources.
- PostHog — user behavior flows, feature adoption, and product analytics.
- Microsoft Clarity — heatmaps, session replays, and behavioral insights (data processed pseudonymized/anonymized where possible).
Marketing and Advertising
These track interactions to measure the effectiveness of advertising campaigns and deliver more relevant content or ads (including retargeting). Example:
- Facebook Pixel (Meta Pixel) — conversion tracking and audience building for Meta advertising.
Affiliate / Referral Tracking
When you click an affiliate link (e.g., to Jackpot.com or other partners), the partner may place a referral cookie or identifier to attribute the visit and determine if a commission is earned. These are typically categorized as marketing or performance cookies depending on configuration. We do not control the duration or exact behavior of these third-party cookies.
We do not use cookies for automated individual decision-making with legal or similarly significant effects.
3. Legal Basis and Consent
- Strictly necessary cookies: Relied upon under our legitimate interest in providing a working website (no consent required).
- All other cookies (analytics, marketing, affiliate referral): Placed only after you give explicit, informed consent, except where strictly necessary.
EEA, UK, Switzerland (GDPR / ePrivacy Directive / UK GDPR / PECR)
We obtain prior opt-in consent for non-essential cookies. Consent must be freely given, specific, informed, and unambiguous. You can withdraw consent at any time (withdrawal does not affect lawfulness of prior processing).
California (CCPA / CPRA)
We do not “sell” or “share” personal information collected via cookies for cross-context behavioral advertising in a manner requiring an opt-out beyond standard disclosures. We honor Global Privacy Control (GPC) browser signals and similar opt-out preference signals where technically feasible.
Other jurisdictions
We respect equivalent local requirements (e.g., opt-in where mandated by law).
4. How We Obtain and Manage Consent
We display a clear, layered cookie consent banner on your first visit (and when consent has expired or been withdrawn). The banner includes:
- Plain-language explanation of cookie categories and purposes.
- Granular controls: Accept All, Reject Non-Essential, or Customize by category.
- Equal prominence and no pre-selected non-essential options (no dark patterns).
- Link to this Cookie Policy for full details.
We record your consent choice (including timestamp and settings) and apply it across sessions until changed. You can revisit or change preferences at any time via the “Cookie Settings” link in the footer of the Site.
For tools that support it (e.g., Google Analytics, Microsoft Clarity), we implement consent mode to restrict data collection and processing until consent is given.
5. Cookie Duration
- Session cookies: Deleted when you close your browser.
- Persistent cookies: Remain on your device until their set expiration date (typically between a few days and 24 months, depending on the provider and purpose) or until you delete them.
Third-party cookies (including affiliate referral cookies) have durations set by the respective providers.
6. Your Choices and Controls
You can manage cookies in several ways:
- Use our cookie banner / Cookie Settings link to adjust preferences.
- Configure your browser to block, delete, or notify you about cookies (note: blocking essential cookies may prevent normal use of the Site).
- Use provider-specific opt-out tools:
- Google Analytics: Google Analytics Opt-Out Browser Add-on
- Meta/Facebook: Ad Preferences settings in your Meta account
- Microsoft Clarity: Opt-out instructions in their privacy statement
- Exercise broader data rights under our Privacy Policy (e.g., deletion requests).
7. Third-Party Cookies
Many cookies are placed by third-party services (Google, Meta, Microsoft, PostHog, and affiliate partners). We do not control these third parties or their privacy practices. Please review their individual privacy policies for more information.
8. Changes to This Cookie Policy
We may update this policy to reflect changes in our practices, technology, or legal requirements. The revised version will be posted here with an updated “Last Updated” date. If changes are material, we will provide additional notice (e.g., via the Site banner or email) where required by law.
9. Contact Us
If you have questions about this Cookie Policy, our use of cookies, or your preferences:
Email: hello@lotteryvalley.com
Subject: Cookie Policy / Consent Inquiry